Latest Trends and User Analysis Industry Definition Chat rooms and online dating, also called internet dating, is a system which allows contact and communication between individuals, couples, and groups with a view to develop personal, romantic, or sexual relationships.

Using computers and smartphones, users are able to access unmoderated matchmaking from online dating service providers over the internet.

Generally, prospective members are required to give personal details like age, location, interests, and hobbies before they can start browsing profiles of potential partners.

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Using the provided information and specially defined algorithms, the online dating platform can suggest possible matches to the users.

Key Drivers Online dating and chat rooms have grown rapidly over the last 10 years, more so over the last 5.

It is the second most common way of starting a relationship, according to a study by psychologists at the University of Rochester in the US.

It now beats conventional dating methods like pub and bar meetups and is second only to friends and family matchmaking.

Compared to traditional dating where a person had to go to the bar or some other social meeting place with hopes of meeting a prospect, the internet has given users access to all types of people in a short time.

Online dating has lost its stigma over the past 10 years.

Consumers of internet dating services were long ago labelled as desperate and even social failures.

The growth in the number of users has been fuelled by: Australia, just like the rest of the world, has been experiencing a steady increase in the number of internet users over the last two decades.

There are now 86% Australian households, representing 7.7 million, with access to the internet up from 65% in 2008.