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In other words, Landing pages can help you appeal to your audience so they will want to stick around and make the switch from reader to customer. Take advantage of trust elements: Did you know that . Increase the conversion rate: It’s easier to capture email leads from a well-designed landing page than from a typical blog or site.Help Scout’s landing page piques my interest and makes me want to try their service. That’s because while your blog may focus on highlighting popular posts, gathering email subscribers or recommending affiliate products, a landing page has only ONE purpose.Some landing pages don’t even have navigation elements to reduce distractions.
A landing page is any webpage where you send visitors in order to initiate a conversation and close a deal.
Effective landing pages are often standalone web pages with a single focus.
According to The Landing Page Course, “Landing pages live separately from your website and are designed to only receive campaign traffic.
Even if you don’t generate that amount of revenue, a high converting landing page can be the foundation of a successful online business.
In this guide, I will dig into the elements of successful landing pages and show you how to create landing pages that convert well, every time.
The guide will cover: Marketers spend a lot of time driving traffic to their website and blog pages.
But if these destinations don’t entice prospective customers into your sales funnel, and educate and convert them into customers, you are wasting your time. And designing a great landing page takes more than slapping on graphics, text and a call to action (CTA) button.
As we’ll see, this separation allows them to be focused on a single objective and makes analytics, reporting & testing a simpler task.”, as in the example from Yellow Pages shows: Why you need a landing page: According to Hubspot 48% of marketers craft a new landing page for each campaign.
Every online business has a specific reason why they need a landing page, but here it is in a nutshell: you need a landing page to achieve a particular goal, whether that’s building your brand, growing your email list or making a profit.
Here are some of the main benefits you can gain for your online business by using specific landing pages for your marketing campaigns: 1.
Promote a positive first impression: An eye tracking study highlighted by Conversion XL shows that it takes 2.6 seconds for a user’s eyes to land on the part of your site that will leave an impression. Ion Interactive says people form impressions in just 1/20th of a second.