Davie drafted the business plan and twenty-eight investors contributed the initial capital to start WOW Promotions with the intent to develop the tournament into a television franchise.

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It is the premier mixed martial arts (MMA) promotion and the largest in the world, featuring the top-ranked fighters in the sport.

The purpose of the early Ultimate Fighting Championship competitions was to identify the most effective martial art in a fight, with minimal rules, between competitors of different fighting disciplines, including boxing, Brazilian jiu-jitsu, Sambo, wrestling, Muay Thai, karate, judo, and other styles.

In subsequent competitions, fighters began adopting effective techniques from more than one discipline, which indirectly helped create an entirely separate style of fighting known as present-day mixed martial arts.

has gained in popularity, along with greater mainstream media coverage.

As of 2016, viewers can access live UFC fights and fight replays on their subscription network UFC Fight Pass at a cost of $7.99–$9.99 USD per month via devices like Apple TV, i Phone, Android, Xbox, Roku and Google Chromecast in the U.

S., on ESPN in the Caribbean, on BT Sport in the United Kingdom and Ireland, as well as in 150 countries and 22 different languages worldwide.

The UFC plans to continue expanding internationally, running shows regularly in Canada, Brazil and the UK, with an office established in the UK aimed at expanding the European audience.

Art Davie proposed to John Milius and Rorion Gracie an eight-man single-elimination tournament called "War of the Worlds".

The tournament was inspired by the Gracies in Action video-series produced by the Gracie family of Brazil which featured Gracie Jiu-Jitsu students defeating martial-arts masters of various disciplines such as karate, kung fu and kickboxing.